Campaign Execution
SDN provided us a budget of $2,000 to work around it and gave us the green light to proceed on with our campaign execution. I was a part of the social media team where we produce content on our Instagram account to raise publicity of our event for pre-event, event as well as post-event. Our target was 100 participants and we managed to achieve 100% and with overwhelming attendees.
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With everyone's hard work and effort, we got the event rolling and it took place at West Agora, Republic Polytechnic, on the 29th of July 2019!
Leading up to our event, I was also in-charge of the social media team where we designed content to increase more awareness and publicity of our event through our Instagram handle > @bingosomeonenew.
We had a total of 9 stations which was separated into 5 game stations and 4 activities station.
What participants can look forward to are:
1) Station 1: 48 Hours to Live [Quiz Frenzy]
2) Station 2: Ping Pong Bounce [Shoot your shot]
3) Station 3: Toss the ring [Put a ring on it]
4) Station 4: Matchmaker [Where have you bean]
5) Station 5: Couple cup stack [Hand-in-hand, we stack]
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Campaign Proposal
My class had the opportunity to propose a campaign to Sparks Connection, which an organization that brings together people through specially curated events, services, and workshops! We want to change millennials' sequential mindset towards not dating when they are working/studying.
Our target audience were teenagers that fall between the age group of 18-21 years old.
Our campaign theme revolved around carnival and our idea derived from the nostalgic game "Bingo" that everyone is familiar with while growing up as a child. Through the different stations and games that we proposed, we hope people interact with one another and step out of their comfort zones.
